Restaurants: Fix bookings fast

We help restaurants scale fast by acting as their Fractional Chief Marketing Officer 👇

We install the same social systems used by high-performing restaurants to drive demand,

reviews and repeat visits. Done-for-you.

Clients see increased bookings within 30 days.

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Why this Exists

The Real Bottleneck Is Demand,

Not Food or Service

Most restaurants don’t struggle to deliver a great experience.

They struggle to consistently generate demand without the owner personally stepping in every time.

The pattern is predictable:

strong food

strong service

strong word of mouth

inconsistent visibility

Which leads to:

busy weekends

dead midweeks

reliance on repeat customers

random spikes from promotions

staff-led posting that fades

unpredictable cash flow

Demand becomes the bottleneck, not quality, not pricing, not effort.

Customers are deciding where to eat before they ever walk outside, and without a system in place, your restaurant is being compared and overlooked without you even knowing it.

What working with us Looks Like

Most restaurants begin with a 3-month SocialsGroup partnership, investing £3,000 – £5,000 per month depending on whether they are a single venue, franchise, or multi-location group.

We have clients that typically invest anywhere from £375 per month for our Done With You Consultancy, all the way up to £90k across the year for our clients who are bigger groups, and everything in between.

During this time, we install and run the SocialsGroup Restaurant Engine™ - covering strategy, professional content, automated responses, review systems, and ongoing oversight so everything works as one cohesive system.

For brands looking for long-term consistency and compounding results, a 12-month partnership is available, typically invested at £24,000 – £60,000+ per year, depending on the number of locations and level of handling required. This allows the brand, content, and systems to mature, adapt seasonally, and scale alongside the business.

You’re never locked in blindly. If you decide not to continue after your term, the partnership can be cleanly off-boarded, backend systems are removed, and your restaurant is left with a fully optimised brand presence, refined content, and a stronger online position, without disruption.

Here's what Restauranteurs are saying about us:

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Romano Perella,

Owner, MalocchioGlasgow

"...the systems now in place for Malocchio since opening back in October of 2025 generates a minimum of £100k weekly now for the business.... handing over complete control and oversight to our marketing and strategy was one of the best decisions I've made in a long time.... "

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Michael Hart,

Owner, MondoCoatbridge

"...we've tried doing it ourself, and failed time and time again to keep consistency up with it... We're now number 1 restaurant out of our entire restaurant on Google and TripAdvisor, and hitting new generations of customers through the socials..."

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Romano Perella,

Owner, AmoreGlasgow

"...our content was stale for a long time. No traction and just seemed like dead accounts with no idea on how to start getting new viewers coming in, especially into the restaurant. After around 30-60 days of these guys testing different content, we found the audience (or the audience found us), and have only seen growth since... "

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Jimmy Lee,

Owner & TV Presenter, LycheeOriental

"in the first week alone with the additional customers they brought, it paid itself back. These guys know what they're doing, and will put you heads and shoulders above the rest..."

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Jack Johal,

Owner, BlueCheck

"if you don't have quality content online, then I just see no one going to your restaurant and people just dropping off..."

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Joanne McInnes,

Owner, The Barn Yard

"Our commercial generated over 30,000 views within the first week, and we saw an immediate lift in weekly sales of £3-4k."

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Jade Thomas

Marketing Executive, Hilton Woking

"we always assumed our marketing department would handle this sort of thing, but after the initial concept call, it became clear why we needed Restaurant Commercials"

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Yan Yan,

Owner, Sanjugo

"...I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense. "

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Kristen Brodie

General Manager

"didn't have a clue what our style and genre was... I was sold on the idea after the brief call...

...the amount of customers that mention they found us from the commercial is incredible..."

Why common solutions Fail

SOCIAL MEDIA MANAGERS

They post content, but don’t own bookings, enquiries, reviews, or revenue. Activity goes up. Demand doesn’t.

MARKETING AGENCIES

They promise growth, send reports, and optimise clicks, but expect you to handle follow-up, bookings, and customer experience.

No one owns the full journey.

ADS-ONLY AGENCIES

They run traffic, but there’s no system behind it. Messages go unanswered, interest leaks, and spend doesn’t compound.

COURSES & COACHING

You’re taught how to do marketing yourself, content, ads, systems, on top of running service, managing staff, and dealing with suppliers.

HIRING “EXPERTS”

Photographer + videographer + social media manager + ads person

= too many moving parts, no shared incentives, and no single point of accountability.

CONTENT / ORGANIC ONLY

Can work, but it’s slow, inconsistent, and usually collapses once the owner or staff stop pushing it.

Each approach does something.

None install a system.

And without a system, demand stays unpredictable.

Full-Time vs Contracted

FULL-TIME CMO

On paper, this sounds like the answer. In reality, it rarely is.

• £50,000–£100,000+ salary before marketing spend

• Often wants equity or long-term commitment

• Still needs a team, tools, and production budget

• Only sees one business, one market, one feedback loop

• Slow to test, slow to adapt, expensive to replace

You get theory, meetings, and plans,

but execution still depends on others.

CONTRACTED CMO

Built for speed, clarity, and accountability.

• Access to senior-level strategy without full-time cost

• Backed by systems, execution, and production, not just advice

• Experience across multiple restaurants and markets

• Faster testing, clearer feedback, real-world insights

• No equity, no long-term employment risk

You get strategic thinking and execution, without adding another full-time role to manage.

A Fractional CMO works when it’s paired with systems, content, automation, and accountability, not just strategy decks.

Take a look at our Recent Commercials ...

Alignment & Incentives

We don’t lock restaurants into long commitments without proving value.

The system is installed, run, and optimised from day one. If it makes sense to continue and scale, we do. If not, the partnership can be cleanly off-boarded.

This creates two advantages:

Aligned incentives

our success depends on your brand growing consistently, not just activity

No blind commitment

you’re not paying to maintain marketing that isn’t delivering clarity or momentum

We believe this is the only sensible way to structure restaurant marketing.

No overpromising.

No artificial lock-ins.

No hostage branding.

Just a professional, working system, and the option to continue if it makes sense.

We also offer a 7-day money-back guarantee following initial onboarding if you change your mind.

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Studio: 83 Princess Street, Edinburgh, EH2 2ER ·

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RESULTS DISCLAIMER

The results referenced on this page are real client outcomes but are not guaranteed. Results will vary depending on factors such as location, market conditions, seasonality, operational execution, and capacity. No specific business, revenue, or growth outcomes are promised.

REFUND POLICY

We offer a 7-day money-back guarantee from the date of onboarding. If you choose not to proceed within this period, you may request a refund in line with our terms.

TESTIMONIAL DISCLAIMER

Testimonials and case studies shown are from real clients and reflect their individual experiences. These examples are provided for illustrative purposes only. Past performance does not guarantee future results.